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July 06, 2011
2011 ROGERS CUP: A NEW AND IMPROVED FORMULA
Tennis Canada
A new schedule will allow fans to make the most of Canada's biggest week of tennis Montreal, July 6, 2011 - This year will mark the very first combined Rogers Cup presented by National Bank event. For the past several months, preparations have been underway to ensure that tennis fans across Quebec, Canada and the world can enjoy the tournament just as much, if not more, than in years past.

The Rogers Cup therefore becomes the only ATP-WTA tournament to be played in two different cities. The tennis wave will hit Montreal and Toronto from August 5-14, and several initiatives have been implemented to ensure that fans have access to extended tennis coverage.

"The atmosphere on site will be more intense than ever. During downtimes in Montreal, fans can tune in to the action in Toronto," explained tournament director Eugène Lapierre. "We have taken all of the means necessary to bring as much tennis as possible to fans."

Complementary schedules

Complementary schedules have been drawn up so that ticketholders and television audiences can watch the matches taking place in both Montreal and Toronto. From Monday to Friday, the day sessions in Montreal will begin at noon with at least two singles matches. The evening sessions will start at 5:30 p.m. with two more singles matches. In Toronto, the day sessions will begin at 11 a.m. and the evening sessions will get underway at 7 p.m. During evening sessions, the featured matches will always be the second of the two that are presented.

On-site installations

Fans will be able to watch matches in Montreal and Toronto in on-site restaurants and suites, and new television screens will be added all around Uniprix Stadium.

"There will be more variety for fans, who will get to see Roger Federer, Maria Sharapova and Rafael Nadal and enjoy a more complete week of tennis," affirmed Mr. Lapierre.

Because the site will remain open between sessions, matinee ticketholders are invited to stay and enjoy the evening at Jarry Park. Evening ticketholders can also arrive early to make the most of their tennis experience.

Combined media coverage

The new setup at Uniprix Stadium will ensure that media outlets are better equipped to broadcast tournament news from Montreal and Toronto. Media in Montreal will have access to all of the information and footage coming out of Toronto and will even be able to take part in press conferences with WTA players. Toronto media outlets will have the same access when covering the event in Montreal.

Over 80 percent sold out

Once again this year, ticket sales are on track to break records. "Tennis is just booming!" confirmed Mr. Lapierre. "There are still great tickets left for every session, but it's best to act fast to avoid disappointment."

Tickets may be purchased online at www.RogersCup.com, in person at the Uniprix Stadium box office or by calling 1-855-TENNIS-0.

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