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Home   News   New mobile Rogers Cup app delivers enhanced fan experiences

New mobile Rogers Cup app delivers enhanced fan experiences

Aug 04, 2015
written by: Tennis Canada
written by: Tennis Canada
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App includes exciting digital Fan Passport and a newly integrated GamePlus™ platform, all available for download today

Tennis Canada announced Tuesday the launch of a new tournament app for Rogers Cup presented by National Bank in Montreal and Toronto. Available now through the App Store on iTunes and Google Play, the app is part of an overall emphasis on improving on-site communications for both tournaments, contemporizing the guest experience and extending reach outside the grounds of the events. The app will provide up-to-the-minute information on draws, schedules, results, on-site activities and more.

“Fans crave as much information and interaction as possible when visiting our event, and while we continue to do traditional things like printing a daily drawsheet and providing videoboard updates, we also know that in today’s digital world we needed to keep pace and introduce a proper mobile way for people to consume our tournament information,” said Karl Hale, Toronto Rogers Cup tournament director. “This app is state-of-the-art, integrates both events in Toronto and Montreal and will be a one-stop shop for absolutely everything Rogers Cup for guests both on-site and at home.”

As part of the app, a new digital fan experience has been incorporated called the Fan Passport. Fans can register for the on-site activation in both cities which then takes them on a journey around the grounds to explore and engage with different areas of Rogers Cup. Special check-in stations and interactive activations will be set up for fans to collect stops on their passport and win great prizes. The more stations each fan visits, the more they increase their odds of winning the grand prize – an all-expenses paid trip to Switzerland to meet Roger Federer courtesy of Lindt. Lindt is the official chocolate of Rogers Cup presented by National Bank, gold sponsor of the men’s event and boasts Federer as their global brand ambassador.

“The fan experience continues to be our top priority,” said Eugene Lapierre, Montreal Rogers Cup tournament director. “We are constantly looking for innovative ways to engage our customers and help them get closer to the tournament. The Fan Passport will be an adventure and bring people to places they otherwise may not have seen and allow them to walk away with fun prizes, enhancing their overall Rogers Cup visit.”

The app will include the ability to live stream matches from all TV courts in both Toronto and Montreal for guests who are on-site. It will also incorporate features to connect fans through social media and contesting. And as an added value to the app, Rogers has incorporated the innovative GamePlus™ section delivering engaging experiences to fans on site in Toronto and Montreal.

“As part of our Rogers Cup sponsorship, we are committed to enhancing the fan experience through state-of-the-art technology that brings tennis lovers closer to the action – both on and off the court,” said Livia Zufferli, Senior Vice-President, Brand, Rogers. “With a new incarnation of the popular GamePlus platform incorporated into the Rogers Cup app, fans will now have the opportunity to increase their engagement and experience the tournament in a new way.”

GamePlus features within the app include:

  • Fan Cam: Fans can capture their own aerial selfies through the flying “FanCam” overhead the Rogers Cup grounds and share images instantly on social media. The immersive, floating FanCam technology is designed to redefine fan engagement and capture unforgettable moments from brand-new angles.
  • Meet a Player: Through state-of-the-art projection technologies, visitors to the Rogers Connected Zone will have the ability to interact with holographic-like representations of Milos Raonic and Eugenie Bouchard, and ask a series of questions to be instantly answered, allowing them to get closer to the stars of Rogers Cup.
  • Scan to Win: In the Rogers Connected Zone, Rogers customers will have exclusive access to scan their Fan Passport once per day at the “Scan & Win” station for a chance to instantly win a selection of great prizes including refreshments, Uber Gift Cards, seat upgrades, ticket opportunities, and more.

Additionally, fans on site in the Rogers Connected Zone will have the ability to take a photo with “virtual athletes” on their mobile devices and share instantly on social media. This augmented reality experience was created through three dimensional body scanning and imaging technology, which renders life-like models of fan-favourite tennis stars, including Raonic and Bouchard.

These enhancements come after a redesigned and refreshed rogerscup.com was launched earlier this month, aligning the tournaments’ digital properties and making them mobile-friendly.

Rogers Cup presented by National Bank will take place August 8-16, 2015 at Aviva Centre on York University campus in Toronto and from August 7-16, 2015 at Uniprix Stadium in Montreal. For more information or to purchase tickets, visit www.rogerscup.com.