It’s a sign that Rogers Cup presented by National Bank is getting closer – the 2017 creative campaign featuring the world’s top stars has arrived!
Timed with Indian Wells (which many consider the unofficial ‘fifth Slam’), the new campaign brings to life the best tennis players in the world. The tennis season will be in full swing from now through till the US Open, and Rogers Cup in Toronto and Montreal – just five months away – will be an important stop for the players in that timeframe.
Set to ultimately include print, radio, digital, and broadcast elements, the new campaign will be live near you soon.
Rogers Cup is one of the premier events of the summer in both Toronto and Montreal, and the aim of the new vibrant and bright watercolour creative is to broaden the appeal of the tournaments and really showcase the incredible athleticism, passion, and intensity these athletes bring to every match in which they compete. It truly is the best tennis players in the world who will be heading to Canada to play for the title, and Rogers Cup offers a unique experience for fans to get closer to these top-tier athletes.
The result of a close collaboration between Tennis Canada and title sponsor Rogers, the campaign will also have a second phase launching in July to emphasize the on-site festival-like experience, including amazing dining, shopping, entertainment, and activities. More players will be featured in the creative as the tournament gets even closer as well.
Further details about this year’s tournaments will be revealed as the weeks go on. Stay tuned!