Rogers Cup presented by National Bank renews its partnerships with the STM and RECYC-QUÉBEC
Tennis Canada announced on Thursday that their Green Plan is celebrating its 10th anniversary this year and unveiled the details of their renewed partnerships with the STM and RECYC-QUÉBEC. To commemorate this important milestone, the organization also released a new “green” logo.
Established in 2007, the Green Plan was put forward due to a sincere concern for the environmental issues that are an integral part of everyday life in society. Year after year, Tennis Canada has reiterated this commitment to sustainable development by making ecoresponsible measures an integral part of the various tournaments they organize. Their dedication to the project has made Rogers Cup presented by National Bank one of Canada’s most ecoresponsible events.
In order to uphold this commitment, a variety of objectives have been put forward over the last 10 years, including 100% carbon neutrality, zero waste, green transportation, responsible procurement, social involvement and awareness building. The results of these initiatives have been promising and are significant for the continued progress of the project.
Since 2008, Rogers Cup has been able to maintain its status as a 100% certified carbon neutral event. To date, over 1250 tons of greenhouse gas emissions have been offset through a provincial reforestation project and the creation of green belts in various greater-Montreal regions. Other efforts to support carbon neutrality include a free shuttle service offered to ticket holders, free STM passes for ticket holders and 285 available parking spots for bicycles.
A zero-waste objective is another key element of the Green Plan, with 482 tons of waste diverted from landfills since 2008 and only 10% of the waste generated by the Rogers Cup being sent to landfills since 2014. Each year, 29 tournament volunteers are specifically trained to help raise awareness about waste sorting along with other information regarding Tennis Canada’s numerous ecoresponsible initiatives. The Green Plan also puts an important emphasis on social implication. Since 2013, $114,000 has been donated to two food banks in the Villeray-St-Michel-Parc-Extension borough, which represents $0.15 per ticket sold.
Tennis Canada renews partnerships with the STM and RECYC-QUÉBEC
Tennis Canada also announced on Thursday the renewal of their partnership with the STM. This year, for the first time, all Rogers Cup ticket holders, both hard copy and e-tickets, will have access to a free two-way trip by bus or metro. The STM wants to ensure that everyone can utilize the option to come to the tournament via metro or bus and are also looking to enhance the experience of their clients, by facilitating ticket validation for easier commutes.
Public transportation is not only the most eco-friendly option to come to Rogers Cup, but the easiest option as well. There is one bus line (55 Boulevard Saint-Laurent) and two metro stations (DeCastelneau on the blue line and Jarry on the orange line) located less than five minutes away from the park.
RECYC-QUÉBEC will also be returning, this time with a greater and more notable presence. In fact, the RECYC-QUÉBEC Squad, will be present throughout the tournament in order to raise awareness on the importance of proper waste management in an event context.
Tennis Canada employees take charge for Earth Day
Not only did all Tennis Canada employees in Montreal make a point of taking alternative transportation leading up to the upcoming Fed Cup presented by BNP Paribas World Group II play-off, the players on Team Canada also partook in the activity, taking the metro to practice during the week. In conjunction with Earth Day (April 22), the 10th anniversary of their Green Plan and their renewed partnership with the STM, Tennis Canada is inviting all spectators coming to the Fed Cup on April 22-23 to use public transportation.